Teasers and "reveals" are all good but may diminish true facts, specs or selling points. As others have noted, near $60 k is huge, what should we expect for the GT next year? Yes VW and Audi are larger companies but at least they offered 1st edition or current testers for US/EUR on road scrutiny and dealer lots. Besides lack of dealership knowledge, we cannot find a showroom or car show floor to open the door and sit inside makes me wonder who was allowed on stage at the NY "event" but I don't think that was general public access I missed the detailed photo shoots. Also no word from Seoul other than looped "spy" on road videos and shots. Maybe this is a family thing or by design since Ioniq 5 also on close hold. I remember how unimpressed I was with Tesla. While their platform and technology have been trend setters, I found most models a bit uncomfortable with loud interiors and more inclined to performance seekers. The lack of info gives more time to research other platform and technology aspects. With things still under tight wraps, how can the public measure or compare E-GMP vs MEB for instance. Also it hasn't proven out yet but could the lithium-ion standard become replaced by solid state? I may be old school even willing to put a deposit down on a first edition, but will draw that line and test drive before writing that final check on delivery day. So I agree with
@Mosko006 that communications is terrible and add their level of secrecy may prove to be risk averse.