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eAWD Steel Matte Gray w/ White Vegan
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I would venture to say that the Markup is 7-9K. They are part of the Earnhardt Group and when I visited Earnhardt Kia a few months ago they told me 8K markup down to order the car. I walked out and went with dealer in KY with No Markup and very high allocation.
 

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eAWD Steel Matte Gray w/ White Vegan
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looks like a 10k markup
View attachment 7989
Yikes! it doesn't surprise me. Strike while the iron is hot, as they say.

twcz3, I'm in the Phoenix area and have a Matte Gray on order. Question, how does the Matte Gray hold up in heat/sun? I mean, I understand you are in Flag, but you also get snow up there in winter. The Earnhardt Kia salesman a few months ago told me that the Matte Paint will last a few years until it starts to get compromised from the sun. I don't know if he was talking out of his ass, but I'm curious coming from a fellow AZ SMG owner.
 
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