NO! Dealers don't set MSRP, that's what the manufacturer/distributor does. Each car/trim line/option package has a nationally advertised MSRP, but it's just that, "a suggestion". Mfrs cannot obligate franchised dealerships to sell for any specific price. What dealers do is either agree to sell a car for a price at/below MSRP (after negotiation), or they attempt to sell for MORE than MSRP, which many have been able to do in these times of scarcity - especially with "hot" new models. Markups are always technically "negotiable" but if a dealership is certain it can sell a given car to someone else for their asking price, they won't budge on the markup.
This is from the Kia USA website:
View attachment 2679
I got my dealer to send me an email stating they will sell me the car at MSRP without markup. Only doc + destination/prep cost
I also saw other people who had agreed to a markup, not sure why.
To protect your cost, ask your dealer for it in writing. If they refuse, go to another Kia Dealership place a pre-order for the EV6 under a different name, at this point make sure the dealer agrees to MSRP and provides it writing.
When the first car comes and they refuse to sell at MSRP, tell them to go fk themselves and reject delivery, then wait for the second car to arrive that you have in writing.
If Dealerships want to be difficult and try to screw their customers over, it's only fair we play by their rules and make multiple pre orders.
If Kia wants to avoid falsely inflation of their numbers, they should step in and ensure their dealerships don't markup the price on pre orders. They already receive a 2.5% holdback from manufacturers, markup is just pure greed
Markups should only be applied to cars that were sitting in the lot. Not on pre orders
