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I am in three EV clubs in my sate an promote all EVs and think it is terrible many dealerships are adding these Marketing Adjustment fees on our EV!
I am trying to find the right place to post that complaint with KIA
I surely can voice my experinces at EV meetings so others know
KYDOS and Volume sales to those that don’t!
I avoid “ those dealerships” in AZ and found a few that state they don’t . I placed my order for one that does not and will just wait
 

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The Kia dealership where I got my EV6 is adding a market adjustment to all of their vehicles in inventory, not just EV models. Anywhere from $2K to $15K depending on the vehicle, their inventory and expected deliveries, and demand.
 

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I suppose if you order a car or buy one off the lot, you would negotiate the sale price of the car with the salesperson (to avoid the ADM, then deal with the extended warranty and other BS with the finance guy in the back office). If you factory order a car through a dealer, it should be the best thing for a dealer. There's no marketing cost involved for them, no need to update their online inventory, etc.

If the salesperson is 'unable' to get rid of the ADM, I would say "I will go file paperwork with the AG's office that your dealership is taking advantage of customers with non-sensical markups." Add on to that if they are charging an outrageous 'Doc Fee' or any other BS 'Government Fee'. Note that Doc Fees are not mandated, but it allows the dealer to rip every customer off by charging more than $100 to spend 5 minutes and file paperwork electronically with the state.

Don't even try to trade in your car. If you do and they want to hit you with the ADM, say "If it will make you feel better, you can add $X to my trade-in so make up for this ADM you want to charge me." It's basically the same thing you would do if they say 'we have to charge you this Doc Fee'.
 

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The Huffines Kia Dealerships do not add the market adjustments. I know Kia of Corinth and McKInney in DFW are two of their Kia dealerships.

I think it is disgraceful at a time where Kia is trying to move more upscale that so many dealerships are employing tactics that give car sales their reputation. Shop, service and buy your accessories at a dealership that does not try to rip you off. At least with Tesla you need don't deal with that. Although they have raised prices.
 

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The Huffines Kia Dealerships do not add the market adjustments. I know Kia of Corinth and McKInney in DFW are two of their Kia dealerships.

I think it is disgraceful at a time where Kia is trying to move more upscale that so many dealerships are employing tactics that give car sales their reputation. Shop, service and buy your accessories at a dealership that does not try to rip you off.
Are the dealers adding the markups on the window stickers or some other way? I know I've seen the dealer markups on the actual window stickers from a few of the Rav4 Primes I've seen on the market. A dealer near me has 3 EV6 in stock and none of the window stickers have the markup shown and online they say "call for price" with the MSRP price crossed out.
 

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Are the dealers adding the markups on the window stickers or some other way? I know I've seen the dealer markups on the actual window stickers from a few of the Rav4 Primes I've seen on the market. A dealer near me has 3 EV6 in stock and none of the window stickers have the markup shown and online they say "call for price" with the MSRP price crossed out.
No other fees from Huffines. Toyota is doing a market adjustment as well. Daughter turning 16 so got her a new CX-5 after the used Rav4's AWD's were more than the new ones and they wanted $1000 payment to reserve a new one. Some Mazda dealer had market adjustments but many did not and had many new cars on the lot to sell. Just went in three days before the end of Feb to make the deal! :). Mazda gives three years of the connected services! Come on Kia!
 

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I am in three EV clubs in my sate an promote all EVs and think it is terrible many dealerships are adding these Marketing Adjustment fees on our EV!
I am trying to find the right place to post that complaint with KIA
I surely can voice my experinces at EV meetings so others know
KYDOS and Volume sales to those that don’t!
I avoid “ those dealerships” in AZ and found a few that state they don’t . I placed my order for one that does not and will just wait
I have complained numerous times fro their website to Kia Corporate. Same canned reply from them. Seems these dealers in Florida are the worst offenders, Kia of Port Charlotte $5825, Kia of Cape Coral $15000, Airport Kia of Naples $10000 and when you get there the one advertised is not there but they try to sell you a demo the manager drives daily from work to home. These dealers are first line to deal with customers when will Kia corporate wake up and realize they are digging a hole for Kia products.
 

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Kia of Turnersville is also guilty. A car with an advertised MSRP of 40k costs 50k to get off the lot. It's simply false advertising. And don't believe that times are hard for dealers because of so few cars. If times were that hard, there wouldn't be a showroom full of salesmen.

This is really just greed. I am all for a free market economy, but the brand (or dealer) that starts being less greedy will pull in more customers and make more money. Kia dealerships are simply hastening the end of the dealership business model. If demand is high, and the brand does all the advertising, then why do we need to pay the middleman? The dealer is just a parasite in the process - they add zero value to the customer OR the brand.
 

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@Daddio, I live in the Prescott area and am shopping for an EV6. Our local Kia deal has a $5,000 market adjustment fee if you live in Yavapai county and $7,500 if you don't. Mind sharing which dealers in AZ you found do not charge the markup? Thanks!
 

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I just got notified that my Urban Yellow FE is due into the dealership on May 13th.

On the written quote I requested, they marked up the MSRP by $8K, but then "discounted" it by $5K.

So thoughtful of the dealership to save me money on their markup....
 

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Kia of Turnersville is also guilty. A car with an advertised MSRP of 40k costs 50k to get off the lot. It's simply false advertising. And don't believe that times are hard for dealers because of so few cars. If times were that hard, there wouldn't be a showroom full of salesmen.

This is really just greed. I am all for a free market economy, but the brand (or dealer) that starts being less greedy will pull in more customers and make more money. Kia dealerships are simply hastening the end of the dealership business model. If demand is high, and the brand does all the advertising, then why do we need to pay the middleman? The dealer is just a parasite in the process - they add zero value to the customer OR the brand.
I went to NJ to buy a Subaru a few years back and I can say that Subaru of Turnersville was not the best option. They wouldn't move off of MSRP even after I told them a dealer 20min south was offering me a less than MSRP price. Needless to say they did not get my business and I factory ordered the car I wanted for the price I wanted.
 

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@Daddio, I live in the Prescott area and am shopping for an EV6. Our local Kia deal has a $5,000 market adjustment fee if you live in Yavapai county and $7,500 if you don't. Mind sharing which dealers in AZ you found do not charge the markup? Thanks!
Rodeo Kia in Tucson doesn’t have market adjustments but they do add on an extra $2k warranty they refuse to leave off
 

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I must be lucky, got my EV6 at MSRP in Michigan, two dealerships were selling at MSRP and another one was charging $1500 over. The one that had my car and no markups or other charges got my business.

Now if I can find a Ford dealer that sells at MSRP so my wife can order her F-150 Lightning in July when they start taking orders
 

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@Daddio, I live in the Prescott area and am shopping for an EV6. Our local Kia deal has a $5,000 market adjustment fee if you live in Yavapai county and $7,500 if you don't. Mind sharing which dealers in AZ you found do not charge the markup? Thanks!
Did you end up finding one ? I live in Prescott as well and refuse to give our local dealership business because of this
 

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Actually, yes. We visited several dealers in Phoenix, and their market adjustments ranged from $10k to $20k. We ended up buying a Wind AWD with the tech package from the Prescott Valley Kia dealer. The color wasn't what my wife wanted, and I wanted a GT-Line, and we told them that. It was still there a week after our test drive when we went in to place an order, and they lowered the market adjustment to $3k and threw in some accessories and a L2 charger, so we went for it. This was early April. Feel free to PM me if you want more details.
 

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I just paid $10K over sticker at Rodeo Kia in Avondale, AZ. I went to nine different dealerships across the valley and told the sales person that I found one for only $5k over sticker at another dealership. They all told me "you should go buy it" and let me walk. Every dealership had a $10K Market Adjustment. Most of them had another ~$10k or more in non-negotiable dealer added options. Only one dealership even called me after walking out.
 

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I had to pay the Adm for my Ev6,I told the dealer I had been interested in a electric truck as well but won’t be buying from Kia next time even if they stopped this practice,there reputation is already shot,hard to buy from a crook again.
 

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I just paid $10K over sticker at Rodeo Kia in Avondale, AZ. I went to nine different dealerships across the valley and told the sales person that I found one for only $5k over sticker at another dealership. They all told me "you should go buy it" and let me walk. Every dealership had a $10K Market Adjustment. Most of them had another ~$10k or more in non-negotiable dealer added options. Only one dealership even called me after walking out.

WOW... Just curious why didnt you pay the 5k instead of the 10k? I refused to support any dealer charging these insane markups.
 
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