I feel the EV6 is worth the money after test driving a lot of EVs in the past months.. Let me sxplane and its all about finding a nice balance of things, of course everyone is entitled to their own option.
I compared Audi Q4 Etron against what I order in EV6 GT Line in white with heat pump, it certainly feels like a £43000 car and with 4.9% interest the monthly payments are that of my Audi A4 Avant from 2019 + petrol per month, Audi Q4 Etron is much more expensive with the larger battery and Edition 1 trim to match Kia EV6 Styling, well over £49k which seems a little high for the price with Audi, not as nice finish as my A4 for sure.
I also matched the EV6 to most other EVs, VW iD range (forget about it) UI is slow, car is slow, car looks ok, inside is like a toy store compared to Kia and Audi..BMW.. shocked to see the nice spec BMW EV was over £70k for a nice trim and battery spec, something close to EV6 or Q4 Etron.
Have you say and test drive VW, Ford, Tesla or Audi EVs? if not you should, you'll think twice once you see them and drive them. I didn't feel like that with the Kia EV6 weirdly.
I mean the comparison just keeps going I looked everywhere to match style, battery, range, looks, price, even Tesla and they're over priced toothpaste tubes which are empty inside almost. Not one of the brands is perfect or even close to perfect for the price we end up paying, which for a car is VERY expensive. Yes EVs are expensive and people are really crazing more for their money with them, Kia EV6 is defo up there with the best for now, forums and Youtube videos confirm what I found out as well. Though people seem to like other brands as well, they have their own thought on value for money etc etc.
I am sure something else will come along of course. But I will only have the EV6 for 3 years then I can swap it out. I am sure the comparison will then start again

trust me nothing is perfect, not Audi, not BMW, Tesla came close, but build quality is horrific and the looks... well, each to their own, its not for me. But at the end of the day, The EV6 GT Line is the perfect blend, right in the middle price wise, under £50k (S version kit just ain't worth it in my eyes after having most of it before). GT Line great blend of styling, price, range and battery size for the price £43k. I paid £35k for an Audi A4 in 2017..... that was a rip off, financed however, so glad I didn't pay for it with my money. Car depreciation is almost wicked. Never pay for a car with cash of course

you'll lose.